Campaign branding and logo design for inner city rock climbing in Chicago.
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“It’s back!! Brooklyn Boulders West Loop is proud to present Windy City Gritty 2022! Get up and get gritty as we celebrate a full day of community climbing and friendly competition. With awesome CASH AND GEAR prizes, and great food & drinks from our sponsors, we invite you to bring yourself, be relentless, and to be ready to challenge your skills. All levels are welcome! Early Bird Access tickets are live with discounted pricing options for Members and Guests. Available for a limited time!”
Brooklyn Boulders presents Windy City Gritty, a campaign merging the urban, grittiness of Chicago with the bold landscape of rock climbing.
To represent all of what Windy City Gritty encompassed, it needed grit and city with a bit of shine. The inspiration came from the guerrilla movement of pasting posters across the city’s landscape. The look matched the slogan. Dirty, Crimpy, Gritty.
