Branding, art direction, and full design for a record label in Chicago.

Sashay Records is a record label from Chicago that highlights the history of House Music born from queer and vogue dance culture.

The entire branding of Sashay Records emulates the late 80’s/early 90’s when everything in pop culture was vibrant in color, MTV was weird and obscure, and the underground music was still underground.

The logo itself pays homage to vogue culture and trans feminine, marking the iconic beauty mark of Madonna, Marilyn Monroe, and Cindy Crawford - the epitome of woman.

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